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A5: SME Loyalty

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Categories
FinTech, General, Digital Channels

Problem statement tags
#customerloyalty

Detailed Description
How might Prudential effectively and sustainably develop a platform or system for SMEs to provide any form of customer loyalty programme to their customers?

In this landscape where SMEs are constantly competing with other SMEs and MNCs to retain their customers, SMEs that are most successful in this usually have a great value loyaty programme for their customers. We are looking at a solution that allows any SME that is onboarded to seamlessly and easily offer customers loyalty programme for their customers. Such programme can help to develop existing customers' loyalty to the company and attract new customers.

The best submissions will also consider what role Prudential can play in this solution and how we can achieve a win-win-win outcome for SMEs, the solution provider and Prudential.

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