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A7: SME Go Digital

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Categories
FinTech, Comms, Digital Channels

Problem statement tags
#digitalization #socialmedia

Detailed Description
How might Prudential effectively and sustainably play a role in helping SMEs digitalise their business or strengthen their digital presence?

Going digital can prove to be daunting for SMEs who lack the expertise, experience or skillset, especially for those that are not digitally savvy. Possible areas to be explored includes looking for solutions or tools that would enable SMEs to easily create a strong and sustainable social media presence; tools to enable SMEs to readily transit from a physical to a digital shopfront; or improvement/digitalization of processes/services

The best submissions will also consider what role Prudential can play in this solution and how we can achieve a win-win-win outcome for SMEs, the solution provider and Prudential.

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