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B1: Agency Incentives Framework

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Categories
FinTech

Problem statement tags
#agency #fintech

Detailed Description
How might Prudential implement and track the effectiveness of incentive programmes for its insurance agents?

From time to time, Prudential rolls out incentive programmes to the insurance agents in its agency force in support of the company's strategic objectives, for example new product launches or to tactically increase specific performance metrics.

We are looking for solutions to effectively measure the impact of these incentives in driving agency behaviour and sales performance. Our ideal solution would be able to help us to create instant sales incentive plans and reports focusing on key agency data such as the activation rate, case productivity, case size etc.

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