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B10: Micro Moments of Truth

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Fintech, General, Digital Channel

Problem statement tags
#grants #funding

Detailed Description
How might Prudential Vietnam identify "micro moments of truth" that can trigger insurance needs and kickstart meaningful customer engagement?

Prudential Vietnam would like to reach out to new customers in big cities with its new generation of agents. Instead of hard selling, we want to offer potential customers the right insurance, health and wellness solutions at right time. The best solutions will help us to identify and reach out to one or more groups of city dwellers even before they start thinking about insurance. How might we build meaningful relationships with pre-customers and add value to them, whilst appropriately providing valuable information for them to consider an insurance purchase.


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