B11: Optimizing Marketing Automation
Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020
Problem Statement Information
Fintech, General, Digital Channel
Problem statement tags
#leads #fintech #digitalization
Prudential Vietnam would like to start doing automation marketing for the purpose of lead nurturing and customer engagement to increase customer life time value, turning them from a one-time payer to a lifetime payer. We invite ideas on best practices and tech solutions to optimize the actions from this initiative, for maximum effectiveness.