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B13: Social Listening Strategy

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Fintech, General, Digital Channel

Problem statement tags
#leads #fintech #digitalization

Detailed Description
How might we do social listening in a more effective way and use this to improve proactively engage with our community and customers?

We are exploring how we might design a cost-effective social listening framework and strategy for various Prudential markets, starting from basics like pulling out keywords and topics people are looking at, and understanding sentiment through emojis to working out optimized timing for social posting and driving higher engagement in Pulse communities. The best solutions will also work out a sustainable way to reach offline communities using online channels.

This could either be an opportunity for a skilled individual to pitch for an internship or job to build out the solution in-house, or for a vendor with existing solutions to demonstrate how it is effective from a cost and engagement perspective.


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