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B2: Custom Product Builder and Calculator

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information


Problem statement tags
#product #fintech

Detailed Description
How might Prudential provide recommendations for our customers based on their current needs and preferences, and allow them to choose from and pay for a combination of benefits and riders they have selected on top of their base plan?

As insurance customers become more comfortable with digital tools, we are looking for ways to enable them to browse through base plans and relevant combinations of benefits and riders, and then instantly view the coverage and premium details, including options for frequency or payment modes. In doing so, we hope to empower a generation of digitally savvy consumers to have all the information they require at the point when they are ready to make that investment decision.


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