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B3: Insurance for millenials and Gen Z

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information


Problem statement tags

Detailed Description
How might we help young people between the ages of 17 to 25 years old achieve their life aspirations by making better decisions in financial protection and investments from an earlier age?

Many people start looking at financial planning and protection only later in life, and this limits their options because they might be financially constrained then. Prudential has identified 3 key personnas of young people: Achievers who are focused on attaining career and material success, Adventurers who would like to experience more of the world and have the personal philosophy of YOLO and Advoates who care about and serve passionately in their chosen causes. How might Prudential help these groups (or any one of them) live out their aspirations and be financially empowered to go the distance?


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