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B5: Singapore a financial home for its expats

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information


Problem statement tags

Detailed Description
How might Prudential reach out to the non-local population working and/ or living in Singapore with relevant product offerings?

Given that Singapore is a hub for foreign workers, what can an insurer do to complement existing coverage given their employer? This could be through a new product stream or a different selling strategy. Submissions based on best practices from outside of Singapore, including performance metrics of how these initiatives have fared, are welcome.


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