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B6: Data is the new oil

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information


Problem statement tags
#fintech #data

Detailed Description
How might Prudential leverage external data to identify new customer segments or opportunities to serve a particular customer segment with new products or processes?

Demographic trends and social listening could help identify new opportunities. This project could leverage external data sources (eg from or publically available figures from the Monetary Authority of Singapore or the Life Insurance Association of Singapore, or similarly credible sources on a global level), to build and test a business case or a data model. Upon request, and identification of a good use case, Prudential might be able to support with the provision of anonymized internal data at the POC stage.


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