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B7: Stronger Digital Connectivity

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

FinTech, General, Digital Channels

Problem statement tags
#fintech #digitalization #leads

Detailed Description
How might Prudential offer innovative self-service products and services to the segment of people who are digitally well connected and who also have a degree of high financial / insurance literacy?

With financial literacy education gaining ground, some customer segments have increasingly developed a good understanding of financial and insurance planning. Some of these people may also be digital natives who are comfortbale purchasing insurance products and self-servicing online. How might we identify these people and what products, services or digital tools can we offer to them so they can engage with insurance 24/7?


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