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B9: Insurance for all in Indonesia

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Fintech, General, Digital Channel

Problem statement tags
#fintech #insuranceliteracy #digitalization #leads

Detailed Description
How might Prudential engage and connect with exponentially more Indonesians to increase financial and insurance literacy as well as encourage the purchase of insurance solutions digitally in a meaningful and sustainable manner?

In countries like Indonesia, a significant number of the population are still living without any form of financial protection or insurance. This puts them at risk of exposing them to financial hardships and may threaten their living standards. And yet, the awareness for insurance, risk management and financial literacy remains low. The best solutions will identify and leverage existing infrastructure, systems or partners which can enable Prudential to exponentially increase its reach, digitally or otherwise.


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