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C1: Everyday Pulse

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Fintech, General, Digital Channel

Problem statement tags
#fintech #MAU #leads #digitalization #activation

Detailed Description
How might we improve health and wealth outcomes for users of the Pulse by Prudential app with new features that encourage daily/ regular usage of the app?

We aspire to make people healthier & wealthier through our Pulse health and wealth ecosystem, and we believe that consistency is the key. We are looking for both design ideas and tech solutions that will engage Pulse app users and nudge them towards their health and wealth goals, or just to provide some regular fun and zest in their daily lives.

You can find the Pulse by Prudential app in both the Apple and Google Play app store.


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