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C3: Shield customers x Pulse

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Fintech, General, Digital Channel

Problem statement tags
#fintech #healthtech #digitalization

Detailed Description
How might the Pulse by Prudential app help meet the evolving needs of our Shield customers, as they progress through their various life stages?

Singaporeans are covered by MediShield, a hospitalization insurance plan. Prudential offers this plan and we would like to better serve current and prospective Shield customers through our Pulse app.

One obvious use case is to enable our customers to submit their Shield claims on the Pulse app. Besides claims submission, what else do our diverse group of customers going through various stages of life (e.g students, young working adults, parents, seniors and grandparents etc) need and how might those needs be met in Pulse?

You can find the Pulse by Prudential app in both the Apple and Google Play app store.


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