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C4: Live well on Pulse

Proposal submission date
Start date: November 23rd, 2020 End date: December 9th, 2020

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Problem Statement Information

Fintech, General, Digital Channel

Problem statement tags
#fintech #healthtech #digitalization

Detailed Description
How might we help users to better navigate the health/ wellness features and resources within Pulse, for better health outcomes?

At Prudential, we seek to help our communities stay healthy through our Pulse app that provides tools and tips on fitness, nutrition, mental wellness and more..

Some users consider health a complex topic and often postpone positive health and wellness decisions till health issues start surfacing. How should the health ecosystem within the Pulse app be (re)designed, or what new features can be added to Pulse, to intuitively nudge users towards a healthier lifestyle?

You can find the Pulse by Prudential app in both the Apple and Google Play app store.


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