Emerging Stronger in the New Normal

Yes, we are crowdsourcing novel ideas and design hacks (Category A) as much as we are looking for the technical folks to build out actual solutions for us (Category B).

We are keen to set you up for success. For more context on the problem statements, do check out our specially curated resource pack here: https://bit.ly/391ksM4

No, your solution can aim to address the needs covered by more than one problem statement. We are looking at the uniqueness of the proposition and feasibility of the business model alongside to achieve the desired goal. Ultimately, the opportunity statement owners will assess if your solution meets their core requirements, and they will offer you the opportunity to win (for Category A) or advance to the Proof of Concept round (for Category B) accordingly.

Yes, we encourage you to respond to every opportunity statement that you think you might have a solution for. Multiple entries would be considered, and more than one of your solutions might be selected.

For Category A (ideas/ concept only): After you submit your proposal, we will shortlist finalists who will be invited to pitch before senior Prudential executives during the Singapore FinTech Festival (SFF). Winners walk away with up to $3,000 of prize money.

For Category B (ideas + prototype): After you submit your proposal, we will select finalists who will be invited to pitch before senior Prudential executives during SFF. There is no limit to the number of teams that can be selected to proceed to the paid prototype round. Any member of the judging panel may make an offer for a paid Proof of Concept ($5,000 to $40,000, and subject to contract), and if accepted, the participating team will build out a prototype on the APIX platform. Participants also get to showcase their solutions at the Grand Finale celebration event in February 2021 before various Prudential teams for further visibility and scalability.

We evaluate proposals on a rolling basis, as and when they are submitted. If your proposal has been selected early on in the process, congratulations! This means that the opportunity statement owner feels that your solution is very promising or relevant and has given your proposal direct access to the pitching round. All other proposals will be considered by a committee at intervals and we will inform you by 9 December if your proposal has been selected for the pitching session on 11 December.

The judging criteria will be shared with you in the email where we invite you to pitch. Please ensure that you prepare your pitch to meet these criteria, which will be along the lines of how user-centric the solution is, whether it is technologically feasible to implement and also whether it makes business sense for Prudential, our partners and/ or our customers. For Categroy B pitches, where you will also be expected to build out the prototype on the APIX platform, you will also have to demonstrate that your team has the capability to build out the solution.

We are seeking solutions inspired by every discipline and industry. However, if you are a Singapore-based company presenting a financial solution, you may be eligible for the Business Growth Grant for Proof of Concepts done with Prudential, and this makes it easier for our judges to offer you a paid POC.

As Category A is meant for teams who have ideas to contribute but lack the technical expertise, the teams will not to proceed to build your proof of concept. However, you can still stand a chance to walk away with grand prizes of up to 3k.

Yes, you are welcome to sign up either in a team representing an organization or as an individual. If you are signing up as an individual, please fill in "NA" in the mandatory fields asking for company or school details. In the column for Team Leader Details, please fill in your personal contact details.